Nine dimensions of buyer behavior act as antecedents of supplier satisfaction. Together they explain up to 61% of variance in supplier satisfaction (Vos et al. 2016, direct-procurement sample, n = 171). Effect sizes (β) below are from the Vos et al. (2016) revised model for direct procurement — some antecedents act directly on satisfaction, others through a related antecedent (shown with an arrow).
Growth opportunity
The supplier's perceived potential to grow through the relationship — new product lines, new markets, scaling volume.
β = 0.20**
Profitability
The supplier's perception that the relationship is, or will be, economically profitable. Strongest direct antecedent in both procurement contexts.
β = 0.38**
Relational behavior
The buyer's openness, trustworthiness, reciprocity, and cooperative conduct toward the supplier.
β = 0.34**
Operative excellence
The buyer's efficiency and reliability in day-to-day operational processes — ordering, billing, delivery handling. Particularly important in indirect procurement.
β = 0.18* (indirect)
Innovation potential
The buyer's perceived innovative capability, which signals long-term growth opportunity to the supplier.
→ growth opportunity (β = 0.60**)
Reliability
The buyer's predictability and dependability in commitments. Strongest driver of relational behavior in indirect procurement.
→ relational behavior (β = 0.57**)
Support
The buyer's assistance with supplier development — training, knowledge sharing, problem-solving.
→ relational behavior (β = 0.22**)
Involvement
The buyer's active participation in the supplier's processes, including early supplier integration in development.
→ relational behavior (β = 0.20**)
Contact accessibility
The availability and responsiveness of buyer contact persons. The dominant driver of perceived operative excellence.
→ operative excellence (β = 0.40**)